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To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding.
22 thg 11, 2023 · Through a systematic literature review, this paper aims to endeavor to present a thorough historical perspective on the evolution of employee-based brand equity (EBBE), …
To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding.
Abstract Purpose – Prior research mainly focused on the effect of employer branding on external job seekers, revealing a critical research gap. This study aims to investigate the impacts of …
25 thg 9, 2023 · Aim/purpose – This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming …
International Journal of Management Reviews, V ol. 20, 155–179 (2018) DOI: 10.1111/ijmr.12121 Employ er Branding: A Brand Equity-based Literature Re view and Research Agenda Christian …
To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding.
C. P. Theurer, A. Tumasjan, I. M. Welpe, and F. Lievens, “Employer branding : a brand equity-based literature review and research agenda,” INTERNATIONAL JOURNAL OF …
14 thg 2, 2023 · Purpose This review article offers an insight into employer brand and its importance for organizations, as well as an overview of international employer brand based on …
10 thg 1, 2025 · From the last three decades, employer branding emerges as a key driver for the organisations. As a result, the topic employer branding has been rapidly growing. This paper …
1 thg 1, 2024 · Employer branding has gained considerable interest in theory and practice, however, current hotel management literature has neglected to investigate the dimensional …
22 thg 12, 2020 · Theurer, C. P., Tumasjan, A., Welpe, I. M., & Lievens, F. (2018). Employer Branding A Brand Equity-Based Literature Review and Research Agenda. International Journal ...
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